Mr. de Rougemont is a brand and business development specialist in the luxury accessories division and serves as a Director at Bluebell Group.  He structured the joint venture with Davidoff to secure and manage exclusive distribution rights for Davidoff cigars and accessories in Asia, covering over 200 points of sales in traditional retail and wholesale, travel and digital retail channels.  Prior to that, he successfully launched the Laduree brand in Hong Kong which then continued to expand into Japan, China and Taiwan; he also managed brands including Davidoff, Laduree and Alessi.  He joined Bluebell in Asia as Tobacco Director in 2005.  Although French by nationality, he is permanently based in Asia.